Hi! I'm Beth Hess - a Brand Strategist & Audience Architect for local small businesses
In a blend of mindset and creative strategy, I guide my clients to become so clear on why they exist, what their clients need, and how they are uniquely designed for success that they can’t help but be successful AND satisfied.
I believe there is no limit to what your business can become -- Only doors that haven’t been Unlocked yet.
Whether you’re a local business who wants to leverage the impact of an online presence, or a business owner who wants to rekindle the passion, I help you pave the way to a Bigger Small Business.
I have noticed business owners who are not connected to their why lose their drive and don’t expand to their fullest potential. They fall out of love with their business. They stop believing that what feeds their family can also feed their soul (or vice versa.)
The second thing I have noticed is that many small businesses rely on advertising and social media to grow their audience without fully understanding how to leverage their uniqueness, branding and messaging to make those dollars as effective as possible.
Finally, I have noticed the most successful businesses intentionally build a connection with their tribe in a way that communicates they BELONG to your mission. They intentionally create a brand where your perfect client feels at home and will be loyal forever.
This is why I created Keys to Your Brand Consulting.
Your business serves its clients in unique and memorable ways because of YOUR strengths and gifts. Using personality assessments and mindset tools, we awaken the power of knowing your individual strengths and struggles to expand your business. We excavate and eradicate what’s keeping you small.
Your business is not just “selling clothes” or “treating acne” or “doing hair” -- its impact is far beyond simple labels. We’ll craft a clear brand message and strategy based on your passion, your knowledge, and the only USP that matters. (Hint: It’s NOT what you sell.) You’re not a one-size-fits all business, and neither am I. My toolbox is extensive, and my creativity is limitless. Together, we’ll find the right formula to put more YOU in your business.
You have great clients, just not enough of them -- and you're ready to focus on attracting more of the right ones -- the ones who are ready to buy from you now. We’ll identify your ideal audience, and then set a plan to connect with impact in a way that makes your customers care as much about your success as you do.
I’m inspired by business owners like you -- people who bet on themselves. The ones with rent and inventory and all-in risk to bring something that matters to their community. And I consider it a sacred honor to bear witness to your story and help reveal your superpowers in ways that launch you into more self belief, more success and more satisfaction.
As a coach, it’s my life’s work to support and guide, provide alignment checks, give objective feedback and help you design the roadmap to everything you want.