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Brand Message Field Guide - Our Signature Program
Your brand’s voice isn’t just important—it’s infrastructure.
It’s how you build trust, attract the right people, and speak with clarity across every part of your business. The Brand Messaging Field Guide is a transformative, done-for-you experience that gives you the language, structure, and strategic copy you need to fully own your message—whether you're a team of one or leading many.
This isn’t just strategy. And it's more than copywriting.
* It’s alignment.
* It’s identity.
* It’s the language your brand already knows, brought to the surface and shaped so others can finally hear it, use it, and trust it, too.
You might even say it's the "key" to everything. 😉
What’s Included in Your Brand Messaging Field Guide
- A Deep Dive Into Your Brand: We begin with an immersive discovery process that’s part interview, part therapy, and all clarity. You’ll answer thoughtful, strategic questions—and I’ll talk with two of your clients to hear what they say when you’re not in the room. What we uncover becomes the foundation for your Field Guide—so the message we build reflects the best and truest version of your brand.
- Custom Messaging Tools & Playbook: Your Field Guide includes your Brand Keys, client-aligned messaging themes, copyable phrases, a brand dictionary, word bank, voice guide, and more. But it doesn’t stop at definition—it delivers key messaging already written for you, alongside notes explaining why it works. So you’re not just copying and pasting—you’re learning how to communicate in alignment across every platform, team, and touchpoint.
- Content You Can Actually Use: You’ll receive pre-written, ready-to-use messaging based on your most immediate brand communication needs—whether that’s website copy, sales language, intros, bios, or something else entirely. We’ll determine the highest-impact priorities during your Brand Keys process, and the Field Guide will be scoped and priced accordingly. Each piece of copy comes paired with adaptable frameworks and strategic notes that explain why the message works—so implementation isn’t just easier, it’s repeatable.
- Versatile and Adaptable: Your Field Guide is a living document, designed to evolve alongside your brand. With the strategic context behind each piece, you’ll never have to start from scratch again.
Why It Matters
The Field Guide Intensive is for business owners who want more than just better copy. They want to close the gap between who they are and how they’re heard—and build brand trust that’s felt in every conversation.
This isn’t a one-time fix. It’s the foundation for every piece of content, every sales call, every team meeting, and every client interaction that comes next —delivered with both the words and the reasoning to carry your message forward.
Your message should be working as hard as you are.
So the people who need you brand feel the fit it when they find you.
Ready to Speak Your Brand's Language?
The Field Guide gives you everything you need to Own Your Amazingness® and confidently communicate your value everywhere.
Includes:
* Review of Current Messaging
* Identification of Content Gaps
* 90-minute Initial Zoom Session
* Interviews with 2 of your clients
* Customized Field Guide Document (typically 20+ pages)
* 60-minute Implementation Call
* 30 Days of Copy Feedback Support
* 90-Day Alignment Call
INVESTMENT: starts at $2200
(payment options available)
Note: The Field Guide includes DONE-FOR-YOU elements tailored to your most immediate messaging needs. Because every business requires something a little different, pricing varies based on scope.
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