The Trust Compass
A multi-month partnership that builds the language and tools your brand needs to stay on course
The Trust Compass - Our Signature Program
Your brand has evolved—and your message needs to catch up.
The Trust Compass helps you rediscover your clarity, align your language with who you’ve become, and build the systems to keep that alignment strong as you grow. Because brand trust isn’t built on slogans or style—it’s built on consistency.
This multi-month partnership blends deep discovery with tangible tools—helping you see your Amazingness in new ways, find the words, establish the systems, and fully communicate your brand’s value everywhere it shows up.
Foundation & Asset Building: You’ll start by uncovering your truest message—and building the language to express it.
- Message Map: Born from leadership conversations, client interviews, and Beth’s dot-connecting approach, your Message Map becomes a living communication tool capturing your purpose, audience focus, infused brand elements, alignment questions, brand voice guide, organization-wide Talk Tracks, and more.
- Done-For-You Copywriting: We bring the Message Map to life through real examples—social media, website, recruiting materials—showing you exactly how alignment sounds in practice.
- Custom GPT: Your brand’s on-demand AI co-writer, trained in your tone and voice so marketing, leadership, HR, and sales teams stay on-brand every time they write. (Even if all those people are YOU.)
- Roll-Out & Integration: Practical systems and guidance for using these tools across your business, ensuring clarity and consistency become habits, not hurdles.
And if you want to go deeper, many choose to select the 12-month option
- Quarterly Alignment Sessions: We revisit your Message Map and materials to adjust for new goals, offers, and growth.
- Strategic Feedback & Support: Ongoing access to Beth for real-time input, language checks, and guidance as you scale.
Why It Matters
The Trust Compass is more than a program—it’s a framework for brand trust.
When your message is clear, consistent, and aligned with your truth:
- Your clients recognize you instantly—and trust you more deeply.
- Sales conversations get easier.
- Hiring and onboarding move faster.
- Every team member sounds like part of the same brand family.
You’ll walk away with the systems and language to communicate your Amazingness everywhere your brand shows up.
Who It’s For
- Solopreneurs & Small Teams: For those ready to realign their message without rebuilding their brand. (Usually 3-4 month immersive coaching)
- Leadership Teams & Growing Companies: For those whose message has drifted as they’ve grown and need alignment across departments. (Typically 12-month partnership)
Because whether you’re one person or a full team, the goal is the same: Connect what you mean, say, and do—everywhere your brand shows up.
Ready to Steer Your Brand with Confidence?
The Trust Compass is a multi-month partnership designed to bring your message, systems, and team into alignment—so brand trust becomes the natural result of how you communicate every day.
The Trust Compass includes:
* Leadership and Client Interviews
* Custom Message Map Document
* Copywriting
* Custom GPT Development
* Integration Support
Optional Quarterly Alignment Sessions
INVESTMENT: Varies by program scope and company size.
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