The Compass
A multi-month engagement that builds the language and tools your brand needs to stay on course (even if you're not doing the writing)
The Compass - Our Signature Message Anchor
Your brand has evolved — and the risk now isn’t confusion. It’s dilution.
The Compass helps you anchor your message so your voice stays in charge as you grow — whether you’re writing it yourself or handing pieces off to others. Because brand trust isn’t built on slogans or style. It’s built on language that holds steady, no matter who’s touching it.
This multi-month engagement blends deep discernment with practical structure— helping you strengthen your internal compass, create a shared guide others can follow, and communicate your brand with confidence across everywhere it shows up.
Foundation & Asset Building: You’ll start by anchoring the core truths that must lead your message — so decisions get easier and immediately pass the self-trust sniff test.
Born from leadership conversations, client interviews, and Beth’s dot-connecting approach, your Message Map becomes a living field guide capturing:
- Your brand's message spine and non-negotiables
- Who you’re speaking to and what they actually need to hear next
- Brand voice guidance
- Talk Tracks others can use without watering you down
- And the rest of what no longer needs to stay in your head
This is the tool that lets authority stay with your leadership — even as execution becomes more flexible.
Wordshopping & Application: We bring the Message Map to life through real examples — social media, website copy, recruiting materials — so you can hear exactly how alignment sounds in practice.
This is where self-trust gets activated and delegation starts to feel safe.
Roll-Out & Integration: Practical systems and guidance for using these tools across your business — so consistency becomes a byproduct, not a burden.
This is where the message is clear enough to be carried by others without losing its shape.
And if you want to go deeper, many choose the extended option.
- Ongoing Alignment Sessions: We revisit your Message Map and materials to adjust for new goals, offers, and growth — without reopening everything from scratch.
- Strategic Feedback & Support: Access to Beth for language checks, real-time discernment, and guidance as your business evolves and more people touch the message.
Why It Matters
The Compass is more than an engagement — it’s a return point towards brand trust. With this framework in place:
- You hear your own voice more clearly again
- You have a place to come back to when things start to feel noisy
- Your message holds steady, even as your business grows and shifts
- You can hand work off without bracing for disappointment
You walk away with both the internal confidence and the shared guide to communicate your Amazingness — without losing your existing traction in the process.
Who It’s For
- Solopreneurs & Small Teams: For leaders preparing to scale their message without losing what has worked for them so far.
- Leadership Teams & Growing Companies: For organizations whose message has drifted as they’ve grown and need shared language across departments.
Ready to Steer Your Brand with Confidence?
The Compass is a multi-month engagement that anchors your message — so your voice stays in charge as your business grows, no matter who’s doing the writing.
The Compass includes:
* Leadership and Client Interviews
* Custom Message Map Document
* Done-with-You Copywriting
* Integration Support
Optional Quarterly Alignment Sessions
INVESTMENT: Varies by program scope and company size.
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