It's so nice to meet you!
Hi! I'm Beth Hess - founder of Keys to Your Brand and a messaging strategist for ALREADY-AMAZING brands.
I work with both single-leader businesses and growing organizations to align their message across every part of the brand—so it builds trust, attracts the right people, and reflects who they are now, not just who they were when they started. This work is about unlocking the language that already lives in your brand—so you can use it with more clarity, consistency, and confidence everywhere it matters.
Own Your Amazingness®
Because your message isn’t just marketing—it’s the foundation of every experience your audience, your clients, and your team will have with you. When your words are aligned with your values, your goals, and your identity, your brand becomes unmistakable. And unforgettable.
With 20+ years of experience in publishing, advertising and business...
I bring a rare blend of narrative insight and cross-functional strategy. I’ve written headlines, shaped campaigns, coached leadership teams, and built messaging that travels from the front page to the front desk. The through line? Brand trust.
Working with both solopreneurs and growing organizations, a few things keep showing up across all kinds of industries and brands:
The message usually isn’t wrong—it’s just out of sync.
Most businesses don’t need to start from scratch—and they shouldn’t. If you’ve built something that works, your message deserves to evolve with you, not be replaced by something that ignores what’s already true.
Growth creates gaps. That’s normal. My work is about helping you close those gaps—by refining what’s working, aligning what’s disconnected, and updating the message to reflect who you are now.
Success without clarity creates friction. When your message lags behind your growth, it creates confusion, team misalignment, and missed opportunities.
But when your message is aligned, your people step up. Sales conversations get easier. Hiring gets faster. Referrals grow. Because everyone knows what the brand stands for—and how to communicate it with clarity and confidence.
An Invitation to Connect
When we work together, you won’t walk away with a script. You’ll walk away with language that feels like the brand you’ve always wanted others to experience—paired with a plan to let that language do its job.
To attract the right people.
To filter out the misfits.
To say what matters—without overexplaining.
Language that helps people say yes faster. That empowers your team to lead with clarity and confidence. That reflects the real AMAZINGNESS behind your brand.
Whether you’re a team of one or a growing organization with people in every department, if you’re ready for your message to catch up with your momentum, let's find the words that fit.