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Brand Trust Audit
An insightful and practical tool for realigning your message with your mission.
The Brand Trust Audit - For Growing Teams & Scaling Brands
What your brand is known for and what you WANT to be known for aren't always the same.
Even with a great team, clear values, and a strong reputation—your message can start to drift. And when it does, trust erodes quietly: in the disconnects between what you say and how it lands.
Maybe it’s:
* Crisp and confident on the website—but clunky in proposals.
* Clear in the founder’s voice—but diluted across departments.
* Rooted in purpose internally—but vague or generic externally.
The problem isn’t strategy. It’s the space between intention and expression—between what you mean and what people actually hear.
That’s what this audit is built to reveal. So you can make sure your messaging matches the trust you’re working so hard to build.
What’s Included in Your Brand Trust Audit
- Review of External Messaging: We begin with what the world sees —your website, social channels, marketing materials, sales decks, and anything else your clients or partners might interact with. We look at how your voice is showing up in the wild: Is it consistent? Is it distinct? And most importantly—does it build trust with the people you want to reach?
- Review of Internal Messaging: Using the materials you provide (internal docs, mission statements, onboarding tools, bios, or sales language), I review how your team is talking about the brand behind the scenes. Are the values you show to the world also showing up in the words your team uses? Do different departments tell different stories—or does the message hold across roles and platforms?
- The Report & Recommendations: The audit culminates in a clear, action-ready report that shows what's working, what's out of sync, and what better could sound like. Alongside the insights, you’ll receive a prioritized list of recommendations—a practical path forward to align your brand voice across your business. These are the shifts that will give you the most traction, the fastest.
And if you want support putting that clarity into action, you’ll also receive custom options for continuing the work together. That might look like:
- Facilitated leadership workshops to build internal alignment
- Copywriting support for key assets like websites, bios, or pitch decks
- Shared language tools your team can use daily
- Or team training to help everyone speak with one brand voice—naturally, not robotically
Why It Matters
The cost of broken brand trust is higher than ever:
- Customers are more skeptical. One misaligned message can cancel years of goodwill. We’ve been scammed by things that sounded good, and we’re not sure what to trust anymore.
- Teams are distributed and multi-voiced. Alignment can’t rely on hallway conversations anymore. Everyone is on their own more than they are together, so common language vanishes quickly.
- Culture and communication are visible. Candidates, vendors, and communities are paying attention to not just what brands say—but whether they live it. This is true not just to GET the sale, but to KEEP the loyalty.
- Organizational speed requires message systems. You don’t have time for every department to “figure out how to say it.”
The brands that thrive in this era aren’t the loudest. They’re the ones who are relatable, reliable, and recognizable to their intended audience. Knowing how you are doing in those areas is knowledge every CEO should be concerned about.
Ready to See What your Message is Really Saying?
The Brand Trust Audit shows you where trust is eroding, and how to realign your message so it works across the whole organization.
By scoring the Relatability, Reliability, and Recognizability of your messaging, you'll get a clear view of the elements that signal Trustworthiness to your audience, or where they need to be revised.
Includes:
* Review of Current Messaging
(both internal & external)
* Customized Audit Report
(8-10 pages)
* 60-minute Audit Review Call
* Recommended Next Steps Guide
INVESTMENT: $1500
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