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FIX MY HOMEPAGE REWRITE
Because your next best customer might be scrolling by
You're doing the best work of your career—your homepage should sound like it.
You’re not in startup mode anymore—you know what works.
But your homepage still sounds like it was written in the early days.
- Back when you were trying to please everyone.
- Back when you weren’t sure how to talk about what you really do.
- Back when it felt safer to sound “professional” than personal.
And that disconnect? It means your best-fit clients might be landing on your site… and clicking away.
- They don't see themselves in your content.
- They don't believe you can deliver on your promises.
- They don't understand—and remember—what your brand actually stands for.
You need a homepage that reflects your current Amazingness—and invites the right people into it.
It's a matter of trust
Your homepage is more than a marketing asset—it’s a trust test. And trust now ranks equal to price and quality in buying decisions. (2025 Edelman Brand Trust Report)
First impressions happen in milliseconds—and they’re hard to undo.
The good news? This isn’t about becoming someone else.
It’s about letting your homepage finally sound like the version of you that already exists. (I know you're already-amazing because I only attract the brand that are!)
You just need a few key shifts—so the trust you’ve already earned comes through in your content. And the clients you most want to work with will know they belong with you, too.
What we're really looking for
(Hint: It's not just prettier sentences.)
Great brands—like yours—are always evolving. But your homepage? It might still be stuck in the version of you from three offers ago.
This isn’t about swapping buzzwords or polishing what’s already off.
It’s about realignment—so your homepage reflects who you are now, how you actually work, and what your best-fit clients most need to hear from you.
Every Fix My Homepage Rewrite is built through the lens of the 3 Keys of Brand Trust:
- Relatability – Do I see myself in what you're saying?
- Reliability – Will you do what you say—and does your message reflect that?
- Recognizability – Can I spot you in a sea of soundalikes?
Most homepage templates, scripts, and popular formats were designed for mass appeal.
But the people you most want to work with? They’re not looking for everyone. They’re looking for you.
The Word Girl behind the Rewrite
I’m Beth—messaging strategist, brand trust specialist, and the one you call when your words aren’t quite speaking the actual Amazingness of your brand.
I’ve spent 20+ years helping businesses and brands uncover what’s already true, unlock the language to express it, and build the kind of message that feels right—and actually works. I don’t do formulas. I don’t do buzzwords. And I definitely don’t do generic.
I listen deeply, ask better questions, and use the Brand Trust Loop™ to make sure your message builds connection from the very first scroll. (Or encourages the WRONG people to move on.)
I love this work because I get to hand people back the message they were already trying to say.
The one that’s been sitting just under the surface—real, resonant, and powerful once it’s unlocked. There’s nothing more satisfying than watching a homepage go from “I guess this is close enough” to “Yes. That’s exactly it.”
Ready? Step into my Word Shop.