Before you can build an online audience or attract more customers, you have to get CLEAR on your mission AND your messaging. Before you can head towards Destination: More Sales, Better Customers, you need a map.
You might even say it's the "key" to everything. 😉
Welcome to Brand Message Mapping.
Your personalized message map is your compass for naturally attracting your ideal clients and filtering out the misfits. When you communicate the authentic truths outlined in this map, you are creating a shortcut to exceptional client outcomes by matching their expectations with their experiences. That is the very definition of truth-based marketing and trust-based referrals.
We use a mix of Message Therapy, Done for You Copywriting, Strategy Setting, and DIY Execution to create a multi-page document that highlights (in copy-and-pastable words) your answers to the 6 Key Questions (and more!) - going deeper than ever before.
Through this process, you will understand your brand, your audience, your motivations, and your purposes in ways beyond what you have considered.
And whenever you find yourself in need of remembering those things, come back to the map. Think of it as the anchor that ensures your marketing, internal communications, and actions stay firmly in sync with your mission.
Your Brand Message Map supports:
This is the tool you'll return to again and again to ensure your marketing strategies, internal communications, and actions stay firmly in sync with your mission & values. It is the Key to Your Brand.
The Message Map Program includes:
* Review of Current Messaging
* Identification of Content Gaps
* 2-Hour Zoom Session
* Transcription of Zoom Meeting
* Customized Message Map Document
+ 30 Days of Copy Feedback Support
(note: this a strategy mapping program. though much of the the Message Map Document will be suitable to use as it for your website, socials, and other media, YOU will write any final content desired with my guidance and feedback. An add-on of Done For You Copywriting also available.)
With at least a couple of years under your belt, you're starting to get a better view of what you are Amazing at, the transformation your clients are having, and where this can take you. You've seen success, but the honeymoon phase is in your rear-view mirror, and there's still more mountain to climb.
Everyone plateaus. Signs you're there include slowing growth, misfit clients, and just plain boredom in your business. It's also the time you make a choice. Camp out at this level or move forward to Own Your Amazingness™?
This is the moment you need an expert - a specialist in storytelling and sales who can help you dig into your Amazingness, drop the things slowing you down, and craft the message that gets you to the next step on your mountain.
The Key to Your Brand is Your Story. And I'm one hell of a storyteller.
I am the copy coach & copywriter for people-before-profit entrepreneurs and organizations who are ready to use messaging to attract ideal customers and filter out the misfits.
I am a life-time question asker and long-time journalist, editor, and marketing specialist that uses all my expertise and experience to put YOUR AMAZINGNESS into words.
I know how to get - and tell - the story of your brand, which also guides you to become so clear on why you exist, what your clients need, and how you are uniquely designed for success that you can’t help but be successful AND satisfied.
I believe there is no limit to what you can become -- Only doors that haven’t been Unlocked yet.
Let me help you Own Your Amazingness™