Why Messaging Matters
You are undoubtedly amazing at your work. Passionate. Engaged. Talented. It’s pure and utter magic.
But when it comes to putting that Amazingness into words, it feels like something gets lost in translation. Instead of lighting up your audience with the clarity and confidence you know you bring to your work, your messaging feels flat. You start to wonder: Will my clients ever truly understand how much I can help them?
That’s where I come in.
I’m Beth Hess—aka Word Girl—and my superpower is uncovering the language that shows the world who you really are. With a journalist’s instinct, an ear for what’s unsaid, and a heart for connection, I guide you through the process of crafting messaging that feels as natural as a conversation. Together, we’ll take your words from “meh” to magnetic.
Through a blend of thoughtful exploration, hands-on tools, and a process designed to help you find your voice, we’ll:
- Uncover the unique elements that make you and your brand unforgettable.
- Unlock the language that resonates with your ideal clients (and filters out the misfits).
- Unleash messaging that aligns with who you are and connects deeply with the people who matter most.
Along the way, I’ll show you how to tap into your creative juices (even if you’re convinced you don’t have any) and teach you to use your words to Own Your Amazingness™—across every platform, conversation, and interaction.
Because here’s the truth: Marketing is Matchmaking, and Messaging is the Path That Leads You to Each Other.
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Ways We Can Work Together
Message Therapy
The Word Doctor is IN. Schedule one session, a series of sessions for a particular project, or recurring regular content check-ins. By sharing ideas with, asking questions of, and getting feedback from a skilled copywriter and brand development expert, you'll unlock dozens of ways to refine your messaging strategy, connect more effectively with your target audience, and feel more relaxed when writing your content.
Brand Keys Mini Map
Client Favorite! A concise, actionable toolset to help you communicate your brand’s value confidently and consistently. It's not as fleshed out as a full Message Map, but it's the perfect first step to speaking the language of your brand.
Message Mapping Intensive
The Message Map is your compass to communicating the authentic truths of your brand with words that capture your Amazingness. Be fully equipped to write a magnetic sales page, promotional content, and much more. This is the tool you'll return to again and again to ensure your marketing strategies, internal communications, and actions stay firmly in sync with your mission & values.
Customize Your Content Path
Let's talk about exactly what YOU need to Own Your Amazingness™, and make it happen! Whether it's Strategic Planning, Web Site Copy, Rebrand, Social Media Update, New Project, or something else, together we can build the messaging foundation and strategy to see it through.