Content Coaching
An overview of our services that build clarity & confidence in your messaging
Why Content Matters
You are undoubtedly amazing at your work. Passionate. Engaged. Talented. It's Pure & Utter magic!
But when you try to put it into words, your Amazingness falls flat, and you fear your clients will never understand how much you are the solution they need.
And, WOW, do you need a lot of words! Website, emails, product descriptions, social posts, video scripts, networking bios... blah, blah, blah.
UGH.
Copy Coach Beth Hess guides you through the process of taking messaging head on. In a mix of both theory and technique, we will together Unlock Your Brand by learning how to find and use your words more powerfully. I'll show you how to tap into your Creative Juices - Even if you don't think you have any.
Marketing is Matchmaking™ * Messaging is Your Path to Each Other
Ways We Can Work Together
Offer-Building Messaging Map
An exploration of the 6 Key Questions Your Messaging Must Answer specific to YOUR product/service/offer. Be fully equipped to write a magnetic sales page, promotional content, and much more in this 4-Hour Intensive. Learn how to call in YOUR best-fit customers for the change only YOU can provide.
Website Rewrite
Complete copywriting of Home Page, About Me, & Sales Page that is really, truly you in every way - calling in great clients & filtering out the misfits. Plus, once we have these words, you have the foundation for everything from social media bios to content ideas, DM conversation starters to on-brand "what do you do" answers.
Manifesto Drafting
No matter your business, you'll have to write hundreds - thousands - of words about it over its lifetime. The Brand Manifesto might be the most important. It's your compass - a public declaration of what you believe, what you are calling your clients to become, and the depth of change you endeavor to make. Like a heart-stirring locker room speech, it gets everyone moving together to a common goal. (Plus, when you have a manifesto, every other piece of messaging falls into line.)
Customize Your Content Path
Let's talk about exactly what YOU need to Own Your Amazingness™, and make it happen! Whether it's a Rebrand, Social Media Update, New Project, or something else, together we can build the messaging foundation and strategy to see it through.