Elevating the story of your brand
Your website is the headquarters of your messaging - the landing zone for existing customers and your introduction to the next best ones.
Your website is the path to sharing your passion, your purpose, your process with those who need it most.
Your website is the way the right clients become ready to buy and the misfits get filtered out.
Your website, then, has to be really, truly YOU in every way.
We don't use generic formulas, templates or scripts. We deep-dive into your brand, your process, and your goals to write fully custom content that makes you stand out from the competition, get better leads, elevate your brand, and more. It's more than a revision; it's a Re-Vision.
We call it the Own Your Amazingness™ brand-mapping system.
You complete a detailed questionnaire to begin the process of revealing your secret sauce - the Amazingness you give your clients and the reason they need you ASAP.
I do an audit of your current site, social media, reviews and more to gather an initial picture of your amazingness.
A 1-on-1 conversation to dig deeper into your business, brand, ideal clients, values, and more. (Plan for a 2-hour Zoom session)
PLUS - My signature Own Your Amazingness™ Client Interview System of testimonial gathering where I do a 15-minute 1:1 with up to 3 clients and get THEIR words folded into your content, too.
You take some time off while I draft the initial version of your updated Home Page, About Me Page & Services Page (or a Sales Landing Page, if you prefer.)
A 1-on-1 Wordsmithing Workshop to polish the draft. (Another 2 hours or so to get the right words in place.)
Get all the final files to post, share with your web team or otherwise implement
* Complete copy revision of Home Page, About Me, & Sales Page
* Brand Personality Assessment & Training on using it
* Word Bank Template specific to your brand
* Extra Words, Phrases & Thoughts to use for content & more
* Transcripts of all Zoom sessions
* Notes from Client Interviews for use as reviews & more
* Quarterly Review of Website Content for 1 Year after relaunch
With at least a couple of years under your belt, you're starting to get a better view of what you are Amazing at, the transformation your clients are having, and where this can take you. You've seen success, but the honeymoon phase is in your rear-view mirror, and there's still more mountain to climb.
Everyone plateaus. Signs you're there include slowing growth, misfit clients, and just plain boredom in your business. It's also the time you make a choice. Camp out at this level or move forward to Own Your Amazingness™?
This is the moment you need an expert - a specialist in storytelling and sales who can help you dig into your Amazingness, drop the things slowing you down, and craft the message that gets you to the next step on your mountain.
The Key to Your Brand is Your Story. And I'm one hell of a storyteller.
I am the copy coach & copywriter for people-before-profit entrepreneurs and organizations who are ready to use messaging to attract ideal customers and filter out the misfits.
I am a life-time question asker and long-time journalist, editor, and marketing specialist that uses all my expertise and experience to put YOUR AMAZINGNESS into words.
I know how to get - and tell - the story of your brand, which also guides you to become so clear on why you exist, what your clients need, and how you are uniquely designed for success that you can’t help but be successful AND satisfied.
I believe there is no limit to what you can become -- Only doors that haven’t been Unlocked yet.
Let me help you Own Your Amazingness™
That's a REALLY important question, and we will both feel better knowing before we jump into something more. So let's do a FREE 30 MINUTES!
Bring me a copy question, and let's see what we can do with it. No sales pitch. Just a journalist asking good questions to prime the pump of your creative juices.