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YOUR WORDS ARE THE KEY TO YOUR BRAND
You're Already Amazing. You’ve built a great business. Your clients feel it. Your impact proves it.
But when your messaging doesn’t match your momentum, something stays stuck—and so does your next level of traction.
Your website feels outdated. Your social media isn't pulling in the people. Your sales team is staying it three different ways.
Here's the Truth: This happens to all great brands.
Growth Creates Gaps
After 20 years of working with businesses and organizations of all sizes, here’s what I know: When your business evolves, your message has to evolve with it.
Otherwise, even your best clients and most trusted team members are left guessing. And guessing? It erodes your most precious commodity: Brand Trust.
But when your message catches up to your success?
🗝 Brand Trust skyrockets
🗝 Sales conversations get easier
🗝 Hiring gets faster
🗝 Referrals grow
Because everyone—inside and out—knows what your brand stands for and how to say it every time in every situation.
If this sounds familiar, you're not alone
🔑 Your copy sounds close, but not quite right. It's too polished, too generic, or just not distinctively YOU.
🔑 You’re attracting the wrong people. Or the almost-right ones who hesitate, misunderstand, or never quite convert.
🔑 You’re constantly tweaking your words across platforms or departments. No one says it the same way, and it never feels done.
It’s not you. It’s the misalignment.
And that? We can fix.
Taking what feels messy and turning it Amazing messaging—That’s exactly what we do.
OUR MOST POPULAR OFFERS
Fix My Homepage Rewrite
Fix My Homepage Rewrite
Fix My Homepage Rewrite
Fix My Homepage—a copy reset that trades outdated, generic, and not-you-anymore messaging for content rooted in truth, not trends. So your right-fit visitors keep scrolling.
Brand Trust Audit
Fix My Homepage Rewrite
Fix My Homepage Rewrite
The Brand Trust Audit—a high-insight diagnostic that shows where your overall messaging might be subtly pushing away your ideal customers and what better sounds like.
1:1 Message Therapy
Fix My Homepage Rewrite
1:1 Message Therapy
1:1 Message Therapy—a one-hour session with Beth Hess to talk out where your copy feels jumbled and leave knowing what you’re really trying to say.
Hi, I'm Beth
I am The Word Girl—a messaging strategist for businesses and organizations ready to build a message that attracts aligned clients, empowers your team, and keeps your brand experience consistent from first impression to long-term trust.
I’m a lifelong question-asker with a background in journalism, editing, and strategic marketing. Today, I help brands uncover what’s already true, unlock the right words, unleash their message with confidence—and fully own it.
I don’t create your message from scratch—I extract what’s already there. Unlock it, if you will. Connecting the dots and letting your WORDS do the work of making the real, undeniable, stand-out brilliance that makes your brand unlike any other.
🔑 Own Your Amazingness ®